Many businesses hesitate to use Mobile SMS Marketing, indeed many businesses use it badly. As with any marketing campaign or channel, the key thing is that it needs to be done at the right time with the right content, providing value to the customer. Find out how you can use Mobile SMS Marketing to drive business and encourage existing customers to engage with your brand.

As The New York Times points out:

“mobile text messaging may be the closest thing in the information-overloaded digital marketing world to a guaranteed read“.

While Smartphone use is still on the rise, it is fair to say that most adults nowadays have a phone capable of receiving and sending SMS. And on top of that, people carry their phones around most of the time with them, giving an ideal opportunity to reach them directly.

The business case for using Mobile SMS Marketing

• The personal proximity of the phone and its social capability allow us to have an intimate relationship with our phones and what they can do. SMS is an immediate way to capitalize on those qualities without having to worry about downloading an app or compatibility issues. SMS, if done properly, is an effective way to reach customers both domestically and globally. (Mashable)
• With a 95% open rate, and accessible to 98% of all mobile consumers, text message marketing is a quick and effective way to communicate with a mobile customer and drive a desired response. (Mobile Marketing Association)
• Email has less than a 20% open rate, Tweets are read by less than 1% of followers. Text messages on the other hand, have a 95% open rate in 4 minutes. (Remarkamobile.com)

Getting started

As with any other marketing channel, make sure that using SMS for a campaign meets your business and strategic objectives. Before you start, ask yourself:

• What are your goals and expectations for each SMS campaign?
• What is the key objective of each SMS campaign?
• Who exactly do you want to reach through the campaign?
• What offers/messages are you going to use?
• How often will you run campaigns?

Think of SMS Marketing as another way of extending your marketing strategy and extending the relationship you have with your customer. SMS Marketing shouldn’t be a stand alone campaign, it should tie in with your strategic marketing objectives. Design your SMS campaigns very carefully to make sure they meet those objectives.

Mobile SMS best practice

Here are some tips for best practice in SMS Marketing:

Build a compliant database of happy customers

Repeat after me: “never spam customers… never spam customers…”

How many times have you received a text message from a business that you transacted with and thought to yourself, “I never opted in for that?”. You can send people SMS campaigns if they have

• entered a phone number online
• clicked a button on a mobile web page to say they wish to receive SMS
• sent in a text message to a designated number e.g. for a competition
• signed up offline e.g. filled out a form giving their number and ticking consent

Don’t obtain consent deceptively. Give people a strong call to action as a reason to give you their number then use it wisely. Change their mindset from “Why should I give out my precious number?” to “I definitely want to give you my number because I think you’re going to give me exclusive offers or special access”.

For more information and advice, I recommend the Mobile Marketing Association’s guidelines for text regulations and best practice.

Make sure there’s a clear opt out on all mobile SMS campaigns

I have received SMS from businesses that I never opted in for without any clear instructions on how to opt out of future messages forcing me to text Unsubscribe wondering if they will take note and take me off their list. Put an instruction at the end of the SMS to show people what they need to do if they want to opt out e.g. “To opt out reply STOP”.

Track the opt out rates on each campaign. There will always be customers who don’t want this form of communication so expect some opt outs but if you are doing a good job on offering customers what they want then your opt out rates should stay low (3.7% according to research carried out by Cellit)

Tell your customers how to connect

Tie in your SMS campaign with your other marketing channels. Tell your customers what they can expect or how to connect with your SMS campaign on your other channels or even in your physical locations.

• If it is a push out SMS campaign, communicate how signing up to receive texts is going to benefit them. Tell them “WIIFT” (What’s In It For Them).
• If it is a pull SMS campaign where you get them to text in, show them what they will gain by doing so.

Use your other channels or even your physical environment to communicate your SMS campaign. Think outside the box: signage can be placed prominently in your premises where people wait. What about putting signs on your table tops if you own a restaurant to encourage people to sign up? Use your social media and website to reinforce your SMS campaigns.

Engage your customer

Put your hand up if you have received a text from a company which you have looked at and then instantly deleted because it neither engaged you or gave you what you wanted. Now put your hand up if you bothered to opt out or if you keep deleting because it’s less effort…

Never assume inaction just meant the offer wasn’t right. As with email, it’s easier to delete than go to the effort of opting out.

Put yourself in your customer’s shoes. Examine your own reaction to SMS messages that you have received from other businesses. What did you like? What didn’t you like? What made you think? Ask your customers if you are still unsure!

Make them sit up and take notice and look forward to your texts. Why not invite them to send in a photo, a funny joke or a short video to win a prize? Or ask them to text you back if they had some feedback about their experience of your product or service.

Vodafone uses a simple but clever SMS feedback system to gain feedback on their customer service:

• They text you question 1 asking you to rate e.g. how well the customer agent dealt with your enquiry on a scale of 1 to 10
• You text back a number between 1 and 10 to indicate your feelings on the matter
• They text you question 2 again using a scale of 1 to 10
• You text back the number and so on.

Know your customers and segment

Never assume every customer wants the same offer. Know your customer base. Ask them what they want.

I receive regular SMS campaigns from different companies from a hairdresser to a wine shop to a garden centre. Never once have any of those businesses asked me what kinds of offers would interest me. Nor have any of them checked what kind of customer I was for them, what buying patterns I had and then tailored the message.

All of them continue to blindly send me messages which I delete (because I can’t be bothered to opt out and because I am a bit nosy when it comes to marketing anyway so I always like to see what other companies do).

Change the message depending on if it’s a high value, high spend customer vs. a low value, low spend customer. Change the message to encourage different actions depending on who the segment is:

• If I have bought once from you, I might like to receive an SMS not long after my transaction with you with a discount to encourage a 2nd visit. ”Thanks for visiting us and for becoming our customer. Here’s 10% off your next visit”
• If I have bought once from you but haven’t been back for 6 months, I might like to receive an SMS saying “We haven’t seen you for a while. Come back for a free bottle of wine the next time you buy 6 bottles”.

Test and measure the results

As with all your other marketing efforts, there is no silver bullet. You will need to try something, measure the results, tweak it, test again, measure again. It’s a continuous cycle. If it’s not working, don’t waste the money again. Try to learn why it didn’t work so you can improve for next time. Ask your customers next time you see them what they thought of the message.

You should constantly monitor and measure the results of your campaigns (and compare to previous campaigns): What was the response rate? How many sales were generated? Did I get an uplift compared to last time? Did the response rate go down on this type of message compared to that kind of message?

6 Ideas for mobile SMS marketing

Here are some ideas to get you started:

1. Use it to hand out free trials of your product or service: Make customers feel valued to be offered a free trial of a new product or service.
2. Offer discounts to boost slower times: Send SMS with offers to help increase footfall on slower days or slower times or during off-peak seasons.
3. Give prizes via unique codes: Use SMS to share codes that customers have to match to products that they buy to win prizes. Or SMS a special code to a small number of winners to indicate that they have won a prize.
4. Use SMS to enhance customer experience: A busy restaurant could SMS to tell customers in advance of arrival how long they can expect to wait and then text them when their waiting time is over. How delighted would you be if e.g. your physiotherapy clinic texted you to let you know they were running 30 minutes late and then texted you to say they were ready for you, so instead of sitting in their waiting room you could spend the time productively?
5. Advertise special customer-only events or regular events to encourage attendance: Why not give your “special” customers advance warning of your sales so they can get in first?
6. Give tailored information: For example, a real estate agent might use SMS to highlight properties that match a prospective buyer’s wishlist.

ROI

• Sales: Snapple, the beverage brand, sent unique codes for special prizes that had to match products to encourage increased sales. As well as that, they chose specific times (e.g. lunch time) to send the SMS to match customer buying patterns. 93% of all consumers who received the SMS alerts read them; 24% were more positive about Snapple as a result of receiving the messages and a whopping 33% of those who participated bought additional Snapple products as a result.
• Customer loyalty: The Hilton Hotel Group has successfully used SMS messaging to increase guest numbers ot its hotels and build customer loyalty. The hotel sent out on-site specials and promotions directly to members’ phones which resulted in a 10-25% increase in offer redemptions.

We hope that this information will help with your business and its use of SMS Marketing. How is your company or brand using SMS to market to customers? Have you seen benefits from using SMS Marketing?

Understanding the Digital Economy

With the huge choice of mobile apps for business, it has never been easier to manage your business remotely. Here are our 30 must-have mobile business smart phone apps to save time, increase productivity and help for you to work smarter.

[Image: Evernote]

30 mobile apps for business

Mobile finance apps

# 1. Xero

Get an overview of the accounts for every organization you manage with the Xero app. Check your bank balances, recent transactions and who owes you money on the go. A particularly handy tab allows you to call any contact with your iPhone, Windows Mobile or Blackberry.

# 2. FreeAgent

FreeAgent is a bookkeeping and accounting application for small businesses and freelancers which helps take the jargon out of accounting and also gives you real-time visibility of how your business is performing.

# 3. Timesheets.com

Some businesses need hourly time tracking for payroll or time-off, while others need project time tracking for billing or job costing. With Timesheets you can do either, or both, and even capture all your workforce’s reimbursable expenses while you’re at it.

# 4. ExpenseCloud

Manage your entire expense management process online with ExpenseCloud, either by creating expense reports for personal reimbursement, invoicing clients, or tracking approvals across your entire company. ExpenseCloud imports expenses from thousands of credit card and bank providers; including receipt scanning and expense capture capabilities for Android, iPhone and Blackberry.

# 5. iCurrency pad

iCurrency pad is, as the name hints, a currency converter and gives exchange rates in real time on an electronic board. It also has detailed graphs of historical price trends.

# 6. MyBudgetBuddy

The official app of the Irish League of Credit Unions, the MyBudgetBuddy app is an easy-to-use budgeting application that helps you understand and manage your income and expenses.

# 7. Paypal

Send and request money plus manage your account on your mobile now via the Paypal app.

NB It’s worth checking to see if your Business Bank has an app that you can download to use to access and keep an eye on your business account.

 

Mobile travel apps

# 8. Stay.com

The Stay.com app, available for both iOS and Android, allows you to download a full city map and all your guides, so you can access them anytime offline. You can also locate yourself on the offline city map without adding to your phone bill and create your own personalized travel guides.

# 9. Yelp

The Yelp app is a good one for travelers as it lets you search for places to eat, shop, drink, relax and play then read reviews from an active community of locals in the know.

# 10. SeatGuru

The SeatGuru app provides you with seat maps and insights from over 35,000 flier reviews, so you can find out which seats are the best and which ones to avoid. Also includes Real-time flight status alerts and a flight search engine. Available for iPhone, iPod Touch and Android

# 11. Tripit

Described as “All of your travel plans on-the-go”, the Tripit app lets you store trip details and itineraries that are synchronized with your calendar. A handy feature is that you can easily share trip plans with family or colleagues directly.

Also available: TripIt Pro, which is like having your own personal travel assistant for $49/year. Especially helpful for frequent travelers, TripIt Pro monitors your flights for potential airfare savings, and sends you status alerts and other helpful reminders while you’re traveling.

# 12. NearMe

The NearMe app lets you pull up category searches such as restaurants, pubs and petrol stations that are near your phone. As well as contact details, you can get directions with Google Maps, Navigon and Tom Tom.

 

Mobile social media apps

# 13. Twitter

The Twitter app is a must-have for anyone who manages one or more Twitter accounts. It lets you set up multiple profiles and obviously Tweet, but also view responses, find people and hashtags. TIP: to set up more than one Twitter profile on the app, tap the people icon on the Me tab on the app to add new profiles and switch between profiles.

# 14. Hootsuite

For those of you who use Hootsuite to manage your social media, the Hootsuite app gives you the same functionality on the go allowing you to manage campaigns, schedule updates and even offers translation for other languages if you’re away.

# 15. Facebook Pages

Another must-have for the facebook admin and page manager. Helps you check in and manage any facebook pages you are an administrator of. You can check feedback from page fans, read their messages, post a status or a photo. It would be handy to have access to more Insights than the current app has but at least there are some high level stats available.

# 16. LinkedIn

With the LinkedIn app, you can create updates and view updates from your connections, read and respond to messages, search for people or check your connections plus check in with what’s happening on Groups.

# 17. Pinterest

If you have made the foray into the world of Pinterest for your business, we’d recommend the Pinterest app. You can view and create boards, repin items and explore and find new content. NB you can’t add other admins to your boards through the app at the moment although you can create the boards.

# 18. Buffer

A bit like Hootsuite, Buffer app allows you to share to your Twitter, Facebook, LinkedIn and App.net account, you just add any link, text, picture or video you want to share to your Buffer. Your updates will automatically be scheduled and posted well spaced out over the day to your favorite social networks. Also has analytics for each social update you share: Clicks, retweets, likes, shares, mentions and more, and we like the fact that you can also add to your Buffer by emailing it in so if you are using other apps such as Flipboard, Pulse, etc you can share that content easily.

# 19. Instagram

Another handy app for those using Instagram for their social media. Log in as your business account and you will be able to upload images and check on what reaction your followers have to them. You can also pull up hashtags if you are, for example, running photo based competitions or looking for new ideas in the world of Instagram.

 

Mobile sales & marketing apps

# 20. Zoho CRM

Zoho CRM is known for its online sales force and marketing automation. It now has a mobile version, native application that lets you access your CRM data anywhere, anytime from your mobile phones (iPhone, iPad, Android and BlackBerry). With the Zoho CRM Mobile Edition, you will stay on top of the latest business developments, collaborate with your team etc. One feature that looks handy is to be able to find your nearby customers and get the driving directions from the address information.

# 21. Mailchimp

This email marketing tool makes it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning. You can view reports, add new subscribers, and manage your lists with MailChimp’s iPhone and Android apps.

 

Mobile team collaboration apps

# 22. Dropbox

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Their app allows you to pull up all your photos, docs and videos from any device. No more emailing yourself!

# 23. Google Drive

Google Docs is now part of Google Drive and lets you create, share and keep all your stuff in one place. Upload all your files – even the big ones – and you can access them anywhere, even on your iPhone or iPad. Use the Google Drive app to access and manage your Google Drive docs and files.

# 24. BillQuick

The new BillQuick Mobile App lets you easily add expenses, quickly track time and seamlessly sync your information with your BillQuick Online or Web Suite account—all from the convenience of your phone. It niftily allows information to be entered even when there isn’t connection to a data network, such as on a plane or at a client location with a poor or non-existent signal. Then once the phone detects a network, it automatically syncs the information with the server. BillQuick Mobile is available for the iOS and Android.

# 25. Skype

A must-have for any business owner. The Skype app allows you to make free Skype to Skype video calls and call phones at low rates on the move and free voice and video calls to anyone else on Skype. Skype works on 3G* and WiFi – so you can stay in touch, even if you’re out and about.

 

Mobile productivity apps

# 26. Evernote

This one got a big thumbs up from business owners that we talked to. According to their website, “Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web.”. The Evernote app helps keep everything in sync, saves everything you see online and in the real world and you can share your notes and collaborate on projects with colleagues.

# 27. Notability

With voice recording and handwriting integration for your notes, Notability integrates handwriting, voice recording, PDF annotation, and media into a single app. You can even enhance your notes by adding pictures from your photo library or from the iPad camera and insert web clips, figures and drawings to compliment your notes.

# 28. iThoughtsHD

iThoughtsHD is available for both iPad and iPhone and is a mind mapping tool which enables you to visually organise your thoughts, ideas and information. Use it for task lists, brainstorming, project planning and more. O’Reilly Best iPhone Apps Top Pick. iThoughtsHD will also import and export mindmaps to and from many of the most popular desktop mindmap applications such as MyThoughts, Freemind, Freeplane, XMind, Novamind, MindManager, MindView, ConceptDraw MINDMAP, MindGenius and iMindmap.

# 29. FTP On The Go PRO

An FTP (File Transfer Protocol) client for the iPad, iPhone, and iPod touch. With FTP On the Go you can view and edit HTML/CSS/JS/PHP/ASP, or other files on your server with it’s built in editor to change your website from anywhere as well as being able to view images and documents in different formats too. FTP On The Go has been Featured in Apple’s “iPhone in Business” Apps as well as being chosen by InformationWeek as one of “10 Great iPhone Apps For Your Business”. Pro adds iPad support as well.

# 30. Fast Analytics

If you’ve been looking for a good app to check in with your Google Analytics, then this is the app for you. The Fast Analytics app gives fast access to headline data and supports multiple Google Analytics™ accounts and you can easily switch between them without re-authenticating. You can view stats over 1 day, 1 week, 1 month or 1 year time periods, with an easy to use dashboard for fast access to common stats such as traffic sources, search keywords, content viewed and visitor information.

We hope that this information will help with your business and how you use apps. Have you got a favourite business app that we didn’t include? Please share it with us.

 

Understanding the Digital Economy

Pinterest is one of the newest social media channels which has really taken off in the last 12 months. It’s now the 3rd most popular social network site in the world [according to a study by Experian Hitwise]. Find out how you can use Pinterest to drive business and allow existing and potential customers to engage with your brand.

The business case for using Pinterest

• Pinterest is now estimated to have around 20 million users (ComScore).
• Companies are regularly paying top Pinterest users to pin items from their e-commerce sites – because the traffic is massive and worth the cost.
• The number of orders generated from pins has more than quadrupled in the last 6 months.

According to a study of e-shops on Shopify, the average order coming from Pinterest is now $80, higher than any other site including Google, Amazon and Facebook, which has an average of $40. Also note some of these key points from the study:

• Pins with price tags get 36% more likes than those without it
• Reports suggest that buyers coming from Pinterest are spending 10% more than the ones coming from other networks
• Brands are growing faster on Pinterest than on Twitter

Getting started

Pinterest is no different from other social media in that you build up a network of followers and you can follow key users. And as with any other social media, you need to make sure that using Pinterest meets your business and strategic objectives. Before you start, ask yourself:

• What are your goals and expectations?
• Is your target customer using Pinterest?
• Who exactly do you want to follow you on Pinterest?
• Can they become your customers?
• Which content would they find valuable?
• How often will you need to put new things on Pinterest?

Business account

Start by creating your Pinterest Business account. You will be asked to fill out a form and accept their terms & conditions.

If you had set up a Pinterest account as a user, you can convert your Pinterest account to a Business account.

Tip: Make sure to verify your website as you set up the Business account so that it will show up on your Pinterest profile. You will need to place a small piece of code on your website to have it verified.

Page and boards

Now that you have created or converted your account, you need to finish creating your page and start creating boards.

• There’s a Getting Started link which encourages you to add a Pin button to your browser called a Bookmarklet.
• It is also a good idea to add Pin It and Follow buttons to your website.

To create a board, click the Add button and then Create Board. Give your Board a name then start pinning to the Board.

Pinning strategy

Coming up with ideas for Pinterest is not that difficult because it is such a visual medium. The basic rule to remember is that each pin needs an image to go with it. To pin an item, the easiest way is to use the installed Bookmarklet on your browser. So you go to the article or piece of content you would like to pin to your board and click the Bookmarklet button. It will give you a drop-down list of your Boards and you:

• pick an image to go with the content - you will be shown any images that are within the article or content
• create a description of your pinned content. Take your time over this step to make sure it’s a strong description and enticing for people to click.
• put in the link that people will come to when they click the pin and
• submit.

Once you have submitted your pin, you can go and view it on the Board to make sure you are happy with it. There’s an edit option on all pinned items so you can always change the description or link.

Ideas for Boards

Here are 10 suggestions to get you started:

Products

You could create a board about a particular product or set of products with links to where they can be found on your site.

• So, for example, if you are an ecommerce site selling children’s wear, you could have a board on children’s coats and jackets with a range of them shown with pricing and links to where they can be purchased on your site.
• (Pinterest pins with prices get 36% more orders than those without)

Crate and Barrel, retailers of furniture, home decor, gifts and housewares, use Pinterest to showcase products under Lifestyle Titles such as Friends & Giving or Grandpa & Grandson, evoking moments in people’s lives that their products will fit with.

Content

If you write a blog, pinning your blog posts regularly to your content board(s) will help disseminate your content. Or you could use it to curate content for your blog posts. So e.g. pin things that are of interest on a particular topic and come back to them when you are ready to write on that topic.

• Pinterest recently introduced secret boards which remain private until you decide to make them public (obviously all the baby items being pinned was giving too much information away!).
• You can use these in advance of seasons to prepare your content then launch them at the right time. Or for curating content without them being public.

If you are a B2B company, make good use of any white papers, articles or case studies you have by pinning to market yourself and your services.

Or build on your brand aligned with your products/services. AMD describe themselves as “a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices.”

• Their Pinterest page includes funky boards with titles such as “Summer Vacation”, “Work Hard, Play Hard” and “Computer Workstations” where they have pinned lovely aspirational work spaces.
• All of which underlines in a neat way that their products fuel the workplace.

Testimonials

Do you have happy customers? Ask them to give you a short testimonial. Turn these into images and you can upload them to your Testimonials board and link to your testimonials page(s)

Customers

If you have a service business, why not showcase some of your customers by pinning their logos to a board (with their permission). If you have a B2C business why not pin a picture of Customer of the Month of Fan of the Month (with their permission of course) with a quote on how they have been using your service or what they think of it.

Constant Contact have a Board called Fanbruary which they use to engage with their fans. They put up quotes from happy Constant Contact users and share useful content that their fans will value.

Competitions

If you run regular giveaways, pin those up onto a Competitions Board. Or run a Pinterest based competition where people have to pin something to win something.

Lands’ End recently held a contest they coined: “Pin It to Win It”:

• Participants were encouraged to browse the Lands’ End site, create pins of items they liked and the most creative and stylish entries won prizes.
• Not only was it engaging, but it meant people had to click around the Lands’ End site and around the products.

Team

Pin up your team on a Board to show the people behind the business. On the Mykidstime Pinterest Page you will find the team of parents behind the website along with details of their favourite type of chocolate, deliberately chosen to show the human face of team behind the website.

Guests

Let your key customers who are on Pinterest pin onto a board on your Pinterest page to put them in front of your followers. Or if you have a strong audience on other social media ask them to become a brand advocate by adding them as a contributor to one of your Pinterest Boards.

Seasons

Use the seasonal holidays or interesting times of year to create and pin content. Christmas, Easter, Halloween lend themselves most naturally to this but be creative and use other days or events to tie in your products or content.

Lindt Chocolate uses seasonal boards to promote its chocolate products. Here’s a recent Gifts board that promotes Halloween gifts:

Market research

Why not try out new ideas and products on Pinterest? A recent Mashable post suggested using Pinterest as an online focus group to gauge reaction to new products.

Hashtags

As with Twitter and Instagram, Pinterest allows you to use hashtags which can then be used to pull up content. So use hashtags when pinning to help your products or key content to be found for certain keywords.

Your website

Don’t forget to add a pin button to your site along with your other social sharing buttons. Encourage your customers, followers, fans to pin content that they enjoy or find of value.

Monitoring

As with all your other social media channels, you should constantly monitor how much traffic and sales are being generated by Pinterest.

By default Google Analytics (GA) only tracks pages containing tracking code, usually the internal pages of your website. To track external pages such as links to social media pages, you need to set up a ‘virtual page view’.

This is an additional piece of code that you add to the hyperlink for the external page. When the link is clicked on, it is shown in the GA reports as a virtual page view.

As a recent addition to GA, you can now view your social interactions. By default, your interactions will be visible in GA. For all other social accounts, you will need to customise your account and add something called ‘Social Analytics’.

• This consists of a piece of additional tracking code called the _trackSocial method: _gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
• You would replace the values for network and socialAction in the string with the values you are tracking e.g. ‘Twitter’ and ‘tweet’ / ‘Facebook’ and ’share’.

You will then be able to see the actions and the platform level data within your Analytics.

Pinterest ROI

• Traffic: Sony’s Pinterest boards have driven an 800% increase in traffic from Pinterest to the Sony store website. (Mashable)
• Referrals: Pinterest was the fourth-biggest source of referral traffic in August, accounting for 1.84 percent of referral traffic – more than Yahoo, Bing or Twitter (Shareaholic)
• Revenue: Pinterest drives 4x more revenue than Twitter or Facebook (VentureBeat).
• Word of Mouth: Amazon Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter (Bloomberg)
• Promotions: Dobango’s Pinterest Contest increased its Traffic by 167% (Pinterest Case Studies).

We hope that this information will help with your business and its use of Pinterest. Most importantly to grow your brand on Pinterest be yourself, share and engage. How is your company or brand using Pinterest? Have you seen benefits from using Pinterest?

Understanding the Digital Economy