REPORT 

Report: Social Business - Travel & Tourism Industry

The Ahain Group has researched and analysed various Tourism entities, from countries as a whole down to tourist attractions and restaurants, to see best practice across the board in Social Business within the Travel and Tourism industry.

Tourism has experienced continued growth and deepening ‎diversification to become one of the fastest growing economic sectors in the world over the last few decades. ‎Modern tourism is closely linked to development and encompasses a growing number ‎of new destinations. These dynamics have turned tourism into a key driver for socio-‎economic progress.‎ International Tourism receipts hit a new record According to the latest UNWTO World Tourism Barometer , international tourism receipts hit a new record in 2012, reaching an estimated US$ 1075 billion (€837 billion) worldwide, up 4% in real terms, from US$ 1042 billion (€749 billion) in 2011. - Europe saw the largest share by region - US$ 457 billion in tourism earnings (€356 bn) equivalent to 43% of the world’s total tourism receipts. - Destinations in Asia and the Pacific (US$ 323 billion or €251 bn) account for 30% of international tourism receipts - The Americas (US$ 215 billion or €167 bn) account for 20%. - In the Middle East (4% share) total tourism receipts reached US$ 47 billion (€36 bn) - In Africa (3% share) US$ 34 billion (€26 bn) - Some 6.3 million overseas visitors came to Ireland last year, the same as the year before, but revenues increased to €4 billion, up by 2 per cent.

Tourism supports growth in other sectors. The aim of any country, tourist attraction, town, business, et al, is to increase footfall and therefore revenue and hopefully, profit. Tourists will not only increase revenues but also job creation and possible investment to increase further enticement for visitors to an area or attraction. A thriving tourism industry supports growth in other sectors, such as transport, construction, agriculture and retail. As tourism increases, there are more opportunities for small business to develop. Tourism and Social Media become perfect partners.

The majority, who have the resources, will employ PR and advertising companies to take care of their marketing needs. Being online and therefore available globally, Social Media is an ideal platform for the tourism industry to market themselves to the world.

The Ahain Group has researched and analysed various Tourism entities, from countries as a whole down to tourist attractions and restaurants, to see best practice across the board in Social Business within the Travel and Tourism industry.

For more information, contact Ahain Group
Email: [email protected]